Mahesh Babu is in best form attaining hat trick blockbusters Dookudu, Businessman and Seethamma Vakitlo Sirimalle Chettu. He is on the mission of acquiring Tollywood number 1 with next arrival 1 Nenokkadine. The movie directed by Sukumar has been doing mammoth pre release buzz.
It has made ever best business with Eros International bagged all the rights for whopping Rs. 72 crore deal. While Satellite rights were sold for Rs 12 crore (including Tamil dubbing rights), Lahari Music has bought audio rights for Rs 80 lakhs.
14 Reels Entertainment Production house is leaving no stone unturned to make Nenokkadine a blockbuster. Recently, a mobile application was released and audio launch event is planned grandly. Ghattamaneni fans are fervent to have glimpse of Mahesh Babu son Gautam Krishna making debuting with the film. Mahesh Babu 1 Nenokkadine releasing on January 10th is undoubtedly the most awaited flick of Sankranthi releases.
On the flip side, Ram Charan Yevadu is also scheduled to hit big screens for Sankranthi 2014. But, the Vamsi Paidipally directorial is doing squat drone business due to various reasons. Ram Charan last movie Zanjeer was a disaster and fans are despondently waiting for extended time to Yevadu release.
Usually audio launch events create hype for films and no single event is left by producers to promote their movie. To retain the attention back in public, Dil Raju is contemplating to shoot a promotional video song on Allu Arjun and Ram Charan. Let’s see how this song is going to help the movie because Nenokkadine is clearly dominating and killing Yevadu in the market now.
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